In Serralunga d’Alba, public and private life has always been entwined with wine. A fourteenth century law stated “May no man dare to cut or have someone cut the vines in the vineyards of Serralunga, with ill intent, else he be fined the sum of twenty five lira”. Twelve denari was the fine payable by anyone caught stealing grapes.
Serralunga d’Alba is a PICTURESQUE medieval village with a population of about 500, set on a splendid hill in the Langhe district, in the heart of the area where Barolo is produced, 414 m above sea level. It was initially known as Serralonga Albensium Pompeianorum and the name reflected its geographic position: the territory is made up of a strip of land measuring 7100 m long and just 1800 m wide at its widest, surrounded by hilly ridges that protect it from winds and storms. The village is DOMINATED by its imposing CASTLE, dating back to the 14th century, built between 1340 and 1350 by the Falletti family, Marquises of Barolo. The Fallettis, bankers whose fortunes were based largely on commercial activities and exchange, held a fundamental political and military position and implemented a policy of territorial installation, acquiring castles and land.